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SONY MOBILE LAUNCH IN A HOLOGRAM
Underwater and in the sky in a Holocase
The story begins when Sony mobile came to us with one brief sentence of the project, ''We would like to introduce the new phone in a totally new way'. We designed an immersive campaign with a breathtaking hologram experience to creatively launch the new mobile phone. The holographic magic initiates audience interaction in a totally novel and unexpected way.
As part of an immersive 360 campaign, it sets the stage for an unforgettable and futuristic connection between the brand and its audience. Captivating spectators with cutting-edge visuals and storytelling design to explore the phone features with open imagination 'under water and above the sky', the holographic marvel brings the new mobile phone to life in ways never seen before.
LOVECREATION
Client
SONY
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